"The Thinker"

Why We Have A Thinking Skunk For A Logo

Early on in the history of this consulting firm, we considered using the name "The Skunkworks", an admitted knock-off of the legendary "black project" engineering group at Lockheed. Our self image has always been one of a group of intelligent, thinking professionals, and we often have been given tough challenges to complete within "impossible" time frames. It seemed appropriate and kind of dashing, so we did it. In 1992, we shortened the name, and made it more "high tech" by changing it to "The Skunkworx", with an "x".

However, a few years later Lockheed's legal department discovered that we had appropriated their intellectual property. They worried (at length) that someone might inadvertently think that a group of management consultants in Seattle was actually part of an aerospace engineering firm in Southern California. They asked us to not use the name Skunkworx, and we said "OK". In return for giving up this great name, we asked them for a baseball hat with their Skunkworks logo on it, but to date they have not resonded to our request.

The bespectacled skunk sitting atop the computer monitor deep in thought was inspired by a combination of Rodin's "The Thinker" and the Skunkworx name. After we came up with the name, we needed a logo. So I had an artist friend draw a "thinking skunk" sitting on a computer, he added glasses to the concept, and the rest is history. (It is not a coincidence that "think" rhymes with "stink".) Lockheed doesn't mind the logo, as long as we don't use their name.

Finally, to be very clear: Pickard & Murphy has nothing to do with Lockheed, and we do not want anyone to think that it does. Our skunk is NOT an aerospace engineer.

So that is why we have a thinking skunk for a logo.
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